Honda Case - 1468 Words

1. Does adapting the promotion of its motors vehicles to suit each country’s culture make sense for Honda? No, adapting the promotion of Honda’s motor vehicle to suit every culture does not make sense. The adaption of different promotions for each country will be useful for improving the sales of the motor vehicles of Honda. The company spend just a little time and money in the promotion which is not good and effective. Every country is different and has a specific culture, different values and believes. All consumers have various tastes and preferences of promotion method. If promotion are specially designed for one county’s consumers, not only the consumers will be more willing to buy the products but also the image of Honda will be†¦show more content†¦Honda’s Jazz (13,800 â‚ ¬) costs nearly the same like the Peugeot’s 307 (13,250 â‚ ¬), but the Peugeot’s ones it the most sold car in the European in 2007 with 437,505 no. of cars! This it related to the brand image. Honda has a low brand image and a low breadth of product for the customers in Europe like Daewoo and Hyundai. Peugeot for example has a brand image like Audi or Volvo, so the target group think that the â€Å"high price† is reasonable for the Peugeot’s 307 (but not for the Jazz). Honda should work on their brand image and if the image provides a qualitative bases for a similar pricing strategy than the prices could be nearly the same like the competition. 4. Should Honda change its product mix from country to country? Yes, Honda should definitely change the product mix a bit from every country to country due to the cultural differences. The different cultures includes different needs and wants from customers and an unequal image of a product. Therefore, some changes of the vehicles or extras included into the product in those different markets could help to increase the sales. Also the promotion has to be considered. The customers have different approaches and the advertising strategy should fit to the different product mix. In relation to the issue of changing product mix from country-to-country in the European market, one must realize that Honda already does that with 2 specially models for the United Kingdom, 16 models in Germany, 11 models in Italy, and 9Show MoreRelatedHonda Case2510 Words   |  11 PagesCase Analysis People Management Fiasco In Honda Motorcycles and Scooters India Ltd. Submitted To : Dr. Madhumita Chatterji Submitted by: Swagatika Sarangi People Management Fiasco In HMSI INTRODUCTION: HMSI was established on October 20th 1999 with an aim to produce world class scooters and motorcycles in India. The state of the art HMSI factory, located in Gurgaon, was spread over 52 acres. 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