An Online Business Expansion Proposal Essay Example for Free

An Online Business Expansion Proposal EssayDancys vision Butter is a local, separately owned and operated butter/spread. This vexation is located in Jacksonville Michigan. The operation started out from a simple request from a friend who wanted to buy the garlic butter for a differentiatey. It was then that Anna Dancy realized the family and friends favorite dinner addition was a possible money making venture. The actual business side was at first a bit taunting. Anna had never run her own business, nor had she worked in food service or distributing food. There was a chaw to learn that went way beyond the product. She purchased a mobile kitchen unit, and started creating her butter spreads. It was not long before the Health inspector paid her a visit.She was fortunate that she was adult solid advice as to how to move forward with rules in running a food service business. The holdup was minimal and it gave her time to actually prepare for wager her product to a larger cus tomer base then family and friends. Farmers markets are the primary selling place for Dancy view Butter. The product is make and kept preserved in the mobile kitchen, and then Anna and family helpers travel thought out the Jacksonville region setting up at Farmers Markets. It has been a great success. promptly that she has a year under her belt, and with family and friends living outside of Jacksonville and the state of Michigan Anna Dancy had decided that she wants to explore expanding her internet carriages and move into selling and shipping her product to a wider market.The advantages in todays market for placing access to your product and services online are numerous. For Dancy Fancy Butter being online will open up an fortune for a larger population to see the products offered. There is an international customer base available into Canada with the location of the company in Michigan.The possible challenges to building an online presence for this company will be assuring the re is up-keep for everything from the website through thesocial media outlets. The online presence is bound to bring in more clients, the significance will be made clear and the management of the online environment will align with the overall goal to be successful in this endeavor. Current Online CompetitionThe online completers that come up in a basic search for butter, butter spread and organic are, Home soil Balance (http//www.earthbalancenatural.com/), Melt Up (http//www.meltdirectnow.com/), and Bryannas Vegan Butter (http//vegan.com/recipes/bryanna-clark-grogan/bryannas-vegan-butter/).Earth Balance is an off shoot of the Smart Balance products whose parent company is GFA Brands, Inc. so even though this is an natural butter spread, it is still a part of a large company. The website is well organized, and has several appealing features such as a Recipe section and Kitchen Tips. There is not a ecommerce or shop cart, so the product is only available in stores.The next company Me lt Up is an organic butter spread. The website is very basic. It does have a obtain cart and ecommerce. The site offers a newsletter and runs and RSS syndication on its front page. This sight is a good set up if you are familiar with the product.The third website the likes of or close as a competitor is Bryannas Vegan butter. This site is connected to Vegan.com (http//vegan.com). It is more of a blog site. If the site does allow you to buy products, withal it takes you off to Amazon to complete your purchase.This websites do have similar products as Dancy Fancy butter, however they are not homegrown, home town products. The advantage to Dancy Fancy butter is it will carry a local feel to all who visit the website.Online Marketing Suggestions and StrategiesThree online strategies that are planned for the rolling out Dancy FancyButter online expansion will be an email campaign, a Facebook group for the company and third will be content strategy of building prep Tips videos for the website.