Comparison of Northwest Airlines and American Airlines Essay -- Aviati

comparison of Northwest Airlines and American Airlinesglobalization Globalization can be outlined as making orbiculate in scope or operation(1). In this comparison of the world(prenominal) corporate culture of Northwest Airlines and American Airlines several areas impart be addressed. The strength of the global culture with-in the companies. The sound of the company to the global marketplace, and the adaptive ness or the empowerment of the employees will be examined and compared. Perhaps more important, than whether they currently have a global atmosphere, is whether they can improve or create this atmosphere. A comparison mingled with the two airlines will be made on their mission statements, breeding dissemination, global-mindedness, career paths, and the use of cultural differences as an asset and if a worldwide training system is in place. A conclusion will past be made as to which corporation has the best organizational piece of writing to compete in the global m arket. The strength of Northwest and Americans global culture can be compared by evaluating how well they facilitate per leapance(2,546). some(prenominal) of the corporations employees, it may be argued, have the ordinary remainder of wanting their company to expand and continue to grow in the global market. It could also be argued that the companies differ, in significant ways, when it comes to the motivating effect this common goal has. Northwest have the appearance _or_ semblances to be better propel in obtaining this goal. Examples of this motivated corporate culture are illustrated by the fact that they were pioneers in global on the wholeiances(3) and in the fact that they have committed major enthronizations, in the form of hub cities, in both Tokyo and Amsterdam. American, on the other hand, does not seem to be as motivated by the goal of expansion in the global market. Although they have alliances with several international carriers, the number of alliances is n ot as large as Northwests. The recent acquisition of TWA, by American (4), may help to expand their global culture, due to the greater basis this acquired asset has in the global market. In addition the financial investment that Northwest has shown in the global market is lacking in American. The and hub, questionably, outside of the U.S. is in San Juan, Puerto Rico (4). American seems to concentrate its strength at bottom the U.S., which may have a stifling effect on globaliza... ...y increases, all of which are received positively by employees. Whenever possible, managers should select engineering science that increases workers science requirements. Providing effective training about ways to use the new technology is innate. Training helps employees perceive that they control the technology rather than being controlled by it. The training should be designed to match workers needs, and it should increase the workers sense of hyponymy of the new technology. Mangers face a substantial challenge in lede organizations to adopt new technologies more humanely and effectively. Technological changes are essential for earnings growth and for expanded employment opportunities. The adoption of new technologies is small determinant of American and Northwest Airlines in the global marketplace.Works Cited1. Merriam - Webster Dictionary. www. M-W.com . Globalization2. Debra L. Nelson & James Campbell Quick. (2003). Organizational Behavior, Fourth Edition. Thomson. Pages 539 - 5593. Northwest Airlines. www. NWA.com . Company Overview4. American Airlines . www. AMRcorp.com . AMR corporate Information