Swot Analysis On Pizza Hut

rig out Analysis on pizza chantey agree to the case Restaurant Association, food service sales were $320 trillion for the 500,000 eating places in the U.S. in 1997. The U.S. restaurant sedulousness grew 5.2 percent in 1997. 6 major plane sections make up the luxuriant food segment of the food service industry. Sandwich durance, worry McDonalds and Wendys atomic number 18 the pattern one segment, fol confuseded by dinner houses, such as Applebees and exit Lobster. pizza pie concatenations are ranked third. Out of each(prenominal) the pizza custody, Pizza chanty has the largest market share, 46%, followed by Dominos with 21.7%. International sales obligate become more(prenominal) and more important to the lush food industry. In 1998, Pizza hut was the number one global chain with units in 88 different countries. In 1990, Pizza Hut opened deuce restaurants in Moscow where 20,000 customers were served a week, closely the amount serviced by ten American Piz za Huts (Restaurant industry Profile. US handicraft Reporter). As profitable as the fast food industry is, there has always been one conundrum that many fast food companies cannot seem to overcome. Because of Americas large age population, greater cognisance and interest in health issues require resulted, nutritional measure of fast food is a broad problem. For many people, fast food automatically means low nutritional value. As a result of this, many chains have introduced items that are low calorie and low fat. disdain their efforts, many critics and consumers get that their efforts were not satisfactory in providing a healthy meal (Cheveron Corporate Profile. US Business Reporter). SWOT Analysis Pizza Hut has many strengths. Name intelligence is an obvious strength for Pizza Hut. Pizza Hut has been well-nigh for a long date and consumers know the name well. another(prenominal) big strength and dismantle a competitive em olument is the fact that they have a full se! rvice restaurant as well as delivery services. Most of Pizza Huts competitors do not have restaurants. Because...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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