Case Analysis: Lotus Development Corp.

MARKETING - II CASE ANALYSIS: genus genus white white lily Development Corporation Date: November 11, 2011 The Case The field is virtually lotus Development Corporation. The director of sales operations Joan Shagoury had to watch which distribution channel to use- Direct or distributer? party Background Lotus Development Corporation was founded by Mitch Kapor in 1982 whose initial goal was to develop a sophisticated spreadsheet program. He wrote a pair of program enhancements for Visicorp but quit afterwards fiver months and teamed up with a former Data choice general programming wizard, Jonathan Sachs, to form an integrated patronage spreadsheet for newly announce IBM PC. It was at this time that Lotus Development Corporation came into being. It acquired $1 million from a venture capitalist and used it to finance a blitz of finance and market support programs to lay in a new spreadsheet package for business Lotus 1-2-3. such marketing programs were unprecedented in the industry till this time. Lotus Development corporation produces software products for individuals and workgroups. Its complete product tv set channel includes a variety of software applications, for a concatenation of hardware platforms. The companys prototypal product, a spreadsheet application commonly called 1-2-3, is the about popular individualised computer software application in the world, with more than 1.7 million users, and it the Great Compromiser one of the companys most beta products. Most product development is through with(p) in the Cambridge, mommy headquarters. Other development activities are located passim the US and internationally. Lotus was attempting to stay on the top and modernize by (1) diversifying beyond business spreadsheets and (2) becoming the worldwide leader in a mount range of high productivity microsoftware and go for the business and professional market. Companys enormous superior sales organization, customer support programs, e! normous base and overriding advertising presence would...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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